Crowdfunding is one of the latest buzzwords to hit
mainstream America. In the broadest
sense, crowdfunding is a process by which people with ideas can get money
(funding) from others (the crowd) to pursue those ideas. More subtly, crowdfunding can a unique
mechanism for sophisticated entrepreneurs to market their products. However, crowdfunding is not for everyone.
The new Crowdfunding
page (tab above) of this blog is a three part article detailing the ins and
outs of this phenomenon. Part 1 of this
article defines crowdfunding and discusses the participants involved. Part 2 describes campaigns and their
components used by innovators to solicit funding. Part 3 discusses the advantages and
disadvantages of crowdfunding and potential pitfalls.
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